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Cristiano Ronaldo Named Most Valuable Player On Instagram
Cristiano Ronaldo leads Lionel Messi, Neymar and Kylian Mbappe as the most influential footballer on Instagram due to play at the 2022 World Cup.
Portugal forward Ronaldo had a 47% increase in followers in the past year.
He averages more than $3.5m in media value per post, according to analysts Nielsen Sports.
Manchester United team-mate Jadon Sancho is the most influential English player, while Gavi is the breakthrough star with a 5,165% growth in followers.
Rankings are based on Nielsen’s influencer measurement tool, which evaluates total followers, follower growth, engagement rate and average brand value per post on Instagram to give a media value total.
It ranked the players who are expected to feature at the 2022 World Cup in Qatar.
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