Google My Business is one of the most prominent services that Google is offering to business owners out there. Along with the assistance of Google My Business, you will be able to manage the online presence throughout Google in an effective manner.
In order to get the most out of Google My Business, you need to verify your business with it. Once you are trying to verify by submitting all the information, you will get a postcard to your physical address. However, that’s not the only method available to verify your Google My Business. Here’s a series of steps that you can follow to proceed with Google My Business verification without postcard.
So, in this post, I’m going to first iron out for you exactly what’s what in Google, and then give you a clear-cut roadmap to creating a Google My Business account and using it to claim and verify your Business Profile on Google.
Why create a Google My Business account?
Your Google My Business account makes it easy for consumers to discover, learn about, and contact your business online. These are the core benefits of a Google My Business account, and if that’s not enough to convince you, consider the disadvantages of not having one.
You risk losing customers. Without a Google My Business account, you don’t have control over the information displayed in your Business Profile, and according to a BrightLocal study, 68% of consumers would stop using a local business after finding incorrect information online.
You risk a poor reputation. Without a Google My Business account, you cannot respond to your Google reviews, which is a mandatory section of your Business Profile. And with reviews being both a Google ranking factor and the number one influence on consumer buying, being able to manage them is a must.
You lose out to competitors. An empty or bare-bones Business Profile is akin to having an unkept storefront. If you don’t take care of your business, how can consumers trust that you’ll take care of them? They’ll be much more likely to click on and engage with a Business Profile in the search results that has lots of attractive information and looks lively.
You lose SERP real estate. Google ranks Business Profiles according to their quality, and a Business Profile alone is not enough. A Google Business Profile managed through a Google Business account, however, can be optimized to rank above competitors for relevant keyword searches.
Which listing would you choose? The unclaimed one on the left or the one optimized by Google My Business account on the right?
What you need in order to claim and verify your business on Google
By now, it should be clear that creating a Google My Business account and verifying ownership of your business is crucial if you want to provide accurate information, respond to reviews, attract customers, and rank higher in local search—even on the first page.
As mentioned earlier, however, the process is not super simple. It involves two different Google platforms and three different Google accounts, all of which have similar names, and some of which you likely already have. So to get you off on clear footing, let’s first iron out the terminology.
Google Account: This is the free account you create with Google so you can have access to Google Docs, Google Drive, Google Photos, Gmail, and more. Many call it their “Gmail account,” but Gmail is just one of the features; you can actually use any email to set up a Google Account. In this post, I’ll use the term “standard Google Account“ to refer to this account type, just to avoid confusion. Most business owners already have two standard Google accounts—one they use for their personal life and one they use for their business.
Business Profile: This is your free business listing on Google that appears on Google Maps, the local results of Google Search, and the right-hand Knowledge Panel of Google Search.
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