Facebook has announced that it will soon effect major changes to news feed from media organisations, brands and businesses to focus on personal interactions.
Its founder, Mark Zuckerberg, said this in a post on Friday.
He disclosed that the Facebook community has complained of a rise in the numbers of public posts on the social network in the past two years, which has been “crowding out” the personal moments.
It would take months to introduce the changes, Zuckerberg said, adding he expected people to spend less time on Facebook and some other types of engagement to go down.
His post below:
“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.
It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.